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PV Peer Network Conference Call
| September 22, 2009 | ||
| 1:00 pm | to | 2:00 pm |
Smart Solar Marketing Strategies
September 22, 2009 at 1 pm EDT
Clean Energy Group and SmartPower invite you to attend our upcoming PV Conference Call on Tuesday, September 22, 2009 at 1 pm EDT for a briefing on “Smart Solar Marketing Strategies,” a new report from Clean Energy Group and SmartPower.
Download the document
File Format: PDF
File Source: Clean Energy Group
Download the presentation
File Format: PDF
File Source: Clean Energy Group
Lyn Rosoff, Deputy Director of SmartPower and the primary author of the report, will discuss “Smart Solar Marketing Strategies,” a practical guide for any solar program looking to broaden interest and build a stronger base of customers. SmartPower will share its consumer research findings to reveal important market barriers that must be addressed in overcoming customer resistance. By introducing the concept of “think like a retailer,” the report offers a thoughtful way to ensure that all solar program activities are directed at overcoming these barriers, to achieve stronger sales and more installations. Solar program directors will come away with a step-by-step process of evaluating their own program approach and examples of innovative solar marketing programs from across the country.
If you would like to register for this one-hour call on September 22nd, please send an email to Maria@cleanegroup.org with “Solar Marketing Webinar” in the subject line and include your contact information; the call in information will be provided at that time.